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Why Apple Needs Your Ears to Market Their Products
It’s become an industry joke that the next iPhone is not going to have drastically different features from its predecessors. Yet, people all over the world wait in line the day before a release to get...
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Pinterest: An Idea Generator
Are you or your clients considering adding Pinterest to your social media portfolio? Yes, but confused about the best approach? Many brands approach Pinterest the wrong way, it is more than a display...
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The Scientific Beauty of Marketing
Originally submitted for a creative contest asking what skills make marketers successful Alone in a room, a man creates a beautiful computer drawing that he hopes to share with the world. Down the...
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Do Old Mass Marketing Vehicles Still Work?
When you’re driving how often do you look at billboards and ads on buses? The answer is, probably more than you think. Why? Advertisers still purchase this space for their brands because they still...
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You Don’t Need a Big Budget to Win During the Big Game
The Denver Broncos won the 2016 Super Bowl yesterday, but there was no clear winner in the TV brand bowl. There may not have been a clear winner in the brand bowl because many advertisers shifted their...
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